• Transmission Recieving
• Transmission Capturing
• Transmission Digital Filtering
• Transmission Storage
• Quality Control Process & Benchmarking System
• Report Delivery Platform

Media Bank's Transmission receiving is carried out via private satellite dishes of variable sizes and designs, terrestrial antennas and satellite receivers/ decoders for receiving signals of all national and international satellite (FTA) TV channels.
Media Bank uses software that allows constant round the clock monitoring of the recording equipment ensuring their proper working.

The transmission received is broken down into clips of 10 minutes each by a high availability software application engineered by Media Bank's own software engineers.
This application flags each 10 minute's clip with a unique ID and registers their successful capturing in recording control servers.It also primarily captures encodes and compresses the transmission to be saved in a database for filtering and monitoring purposes.
The transmission is compressed in WMV (Windows Media Video format) which can also support web streaming. The compression performed also aids in minimizing the total load on the database and ensures easy transactional functions and query processing.

Transmission filtering comes in next which is also carried out using dedicated scanning software. The software enables the system operators to filter and monitor the 24 hours transmission of each individual channel.
The scanning software picks up the pre-recorded clips and lets the operators mark the start and end time of each individual program within the 10 minutes clips, consequently enabling the operators to categorize programs in commercial and non-commercial groups along with other relative features like content type and description.It also records information about individual SOP's which later helps in tracking their performance.
In short, the scanning application enables the system operators to filter and monitor everything shown on TV from a spot TVC (TV commercial) to a simple animated on screen logo.

For round the clock recording, maintaining high availability systems, data reliability and increased I/O performance, Media Bank has employed RAID (Redundant Array of Independent Drives) up to several nested levels.Using RAID enables Media Bank to easily mirror and strip the data which in turn provide faster extraction of the required dynamic and static data.
The raid server keeps transmission for up to 90 days after which they are transferred into Media Bank's transmission library, indexed according to the dates in a non-decreasing order.The raid server has an overall capacity of 9.9 Tera Bytes and each day it facilitates storage of 110 Giga Bytes of 52 national channels.

Media Bank has employed a number of QCOs (Quality Control Operators) to check the filtered transmission for potential errors via quality control software application.
This smart QC application lays out the whole filtered transmission on a timeline indicating the scanned part and the parts missed out in Data Entry. Software also highlights every error (if any) in Mid-break sequence in a program. All program names and its type is also checked in perspective of historical data available with our servers.
The QC application also enables the QCOs to edit the pre-scanned transmission to remove detected errors.Thus, it helps in tracking the Data Entry Operators performance by identifying and counting their errors. After the errors have been completely removed the application enables the QCOs to validate the transmission as error free by posting it to the reporting department.
Media Bank monitors every commercial activity of all the advertisers on its listed channels. The pre-campaign information of all advertisers on channels is not available except of those Advertisers who are on the clientele. The information of every advertisement campaign is updated into Brand Server after thorough Benchmarking process i.e. every new ad appearance will need to be benchmarked by authorized personnel after verification of First Appearance by auto Video matching results from all stored ad videos of the same brand. This newly introduced technology helps to create a huge data base of Brands and their every ad campaign with their benchmarking details i.e. correct brand variant name, exact duration and title of ad video.
With the help of Benchmarking system the consistency and accuracy of data in terms of duration of each ad appearance and its campaign title is maintained properly. This majorly controls the duration variances, campaign-wise tracking and categorization of brand variants.

The Reporting Department is primarily responsible for generating custom reports that are delivered to the valued clients on daily basis. This department works in conjunction with Research & Development were IT professionals and software engineers work on building and updating Media Bank's own software products like DTVL (Digital TV Log), DTVL Reporter, DPL (Digital Print Log) and DRL (Digital Radio Log).
For each set of domain like print, TV and radio Media Bank provides two sets of software, one known as the reporter and the other, a simple log with audio and video features as the noticeable difference between the two. The reporter, as the name implies generates detailed reports of a numbers of subscriptions at a time of any user specified time range while a log provides information for single day.Apart from the shelf products, clients can also subscribe customize reports and analysis to meet their specific requirements.

Media Bank indigenous software will provide complete platform to create standard or customized Content Analysis reports for different users/subscribers.
Complete 24-hour transmission recording of TV channels on DVD (1 channel per DVD per day), with following features:

• Click and play function for desired transmission segment of any channel, i.e. program, mid-breaks, advertisements, branding and others in window and full screen mode.
• Comprehensive program and advertisement logs with maximum search options like  program, product category, brand, ad-type and ad-caption.
• Standard detailed tabular reports of all brands’ commercial activity tracking, share of voice estimates, program ranking, brand ranking and overall commercial and  non-commercial transmission reports exportable to MS Excel, MS Word, MS Access and Adobe Acrobat (PDF).

• Click and play program/content from the Content list provided on the DCL interface
• Instant search option for program/content by selecting different parameters i.e. date, time, channel, analytical phrases and keywords
• Tabular reports contains sorted content analysis
• Select and crop option to copy any part of the videos on User HDD

The Data Reporter ensures online updates of all reports and data simultaneously on the database server. The Reporter can also be made available on CDs if required. Following are the reports generated by the Data Reporter:
Channel Report which includes details of commercial activity report, commercial activity trends and channel shares.
Commercial Transmission which includes commercial transmission of different industries and brands.
Brand Activity which includes complete daily activity of brands on different TV channels.
Share of Voice which includes brand advertising frequency, expenditure and commercial time with their shares in different time durations.
Time Slice Brand Activity which includes brand activity according to defined time frame.
Schedule which includes the schedule of different TV programs with their type, starting time, ending time and duration