Media Monitoring is a research-oriented service which includes the following branches

• Advertisement Tracking: Spots transmission and commercial activity report on all mediums utilized by a brand and its competitor. (Commercial / Government)
• Cable TV Monitoring: Monitoring of re-transmission quality, technical fitness, license checking, prevention of illegal and un-ethical transmission. (Commercial / Government)
• Copyright Tracking: Checking and verification of copyrights on transmission of songs and programs on different mediums. (Commercial / Government)
• News and Narration Monitoring: Reporting of anti-state, anti-government and illegal Newses, speeches and dialogues on all mediums. (Government)
• Censorship Monitoring: Tracking of un-ethical and prohibited transmission. (Government)
• Public Relation Monitoring: Reporting of media events and publishing relate to an individual or organization. (Commercial)

• Digital TV Log
• Digital TV Log Reporter
• Digital Print Log
• Digital Radio Log
• Deviation Reports
• Analysis Reports

 With the unique services offered by award winning Digital TV Log you would have access to:

• Complete 24-hour transmission recording of required channels on daily basis (on DVD)
• Click and play function for desired transmission segment of any channel, i.e. program, mid-breaks, advertisements, branding and others, even in full screen mode
• Comprehensive program and advertisement logs with maximum search options like program, product category, ad-type, ad-captions and brand
• Detailed tabular reports of all brands’ commercial activity tracking, share of voice estimates, top program(s), top brand(s) and overall commercial and non-commercial transmission report.
• All reports and data could be exported in user friendly software of spreadsheets and word processors

Subscription of Digital TV Log is based on 24 hour transmission of channel means no Category, Brand and reporting limitations. There are two different modes of subscriptions of service for each selected TV channel from the list of channels we monitor:
Casual Buying You can raise purchase request for DTVL Data DVDs according to your spot airing schedule
Contract Buying In Contract Buying, you will receive data DVDs of Digital TV Log of your subscribed channel(s) throughout the month.
You can opt one of the above mentioned modes of subscription or can make a combination of both with selection of TV channels for Digital TV Log service

  With the unique services offered by Digital TV Log Reporter you would have access to:

• 10 different type of reports and analysis for TV Advertisement Industry data
• Option for Client customized Airtime tariff feeding on channels, ad-type, brand, company and transmission segment.
• Cross channel, brand and period analytical charts or graphs.
• Online data synchronization.

 With the unique services offered by Digital Print Log you would have access to:

• Complete pages of required newspaper on daily basis (on DVD)
• Click and view function for desired segment of newspaper, i.e. regular, supplement, classified, display ads and others, even in readable format
• Comprehensive pages and advertisement logs with maximum search options like product category, brand and ad-captions
• Additionally, with Advance Search option the results can be focused on specific newspaper, region, page title or advertisement types
• Detailed tabular reports of all brands and newspapers
• All reports and data could be exported in user friendly software of spreadsheets and word processors

After success of Digital TV Log, Media Bank has introduced another first, Radio Transmission Monitoring system.With the unique services offered by Digital Radio Log you would have access to:

• Complete 24-hour broadcast recording of required channels on daily basis (on CD)
• Click and play function for desired transmission segment of any channel, i.e. program, songs, mid-breaks and advertisements
• Comprehensive program and advertisement logs with maximum search options like program, product category, and brand
• Detailed tabular reports of all brands’ commercial activity tracking, share of voice estimates, top program(s), top brand(s) and overall commercial and non-commercial transmission report.
• Extraction of desired transmission segment recording on your PC hard drive
• All reports and data could be exported in user friendly software of spreadsheets and word processors

Deviation reports make our clients able to keep themselve completely aware about the deviations occur during airing of Ads on the channels.

To meet your customized requirements, we prepare different types of Analysis on Advertisements spent, spread and patterns. Our RDBMS database technology enables us to prepare these useful analysis reports according to your required date ranges, channels preference, and product categories. The computerized RDBMS Technology enables us to offer a faster turnaround time to provide results.

Our CLICK-ON monitoring reporter ensures six hourly updates of all reports and data simultaneously on our dynamic website which has a very user-friendly format and can be accessed anytime, anywhere. Reports delivered by Click-ON are:

• Spot Transmission Report (STR)
• Competitors Spot Transmission Report (CSTR)
• Program Clutter Report (PCR)
• Share of Voice Estimate (SOVE)

STR covers pertinent information about your spot placement like total duration,exact transmission time, slot and broadcast precision etc.This report helps to reconcile planned vs. actual media plan, that informs you about discrepancies like airing time error, transmission quality and misplacements.

CSTR covers your competitor(s) ads placement information like we cover about your brand in Spot Transmission Report.This competitor focused report enhances your marketing intelligence to combat in the media warfare.It enables client to plan its marketing media more comparatively.

Program Clutter report informs timely about the quantity of spots in every midbreak for a given program on major channels.To formulate an appropriate strategy to combat zapping ones need prompt information about program clutters.Our 6 hourly, Program Clutter Reports help client to resolve the crucial issue Of Zapping.

SOVE echo the media spending, airtime and frequency of clients respective industry.It assists to formulate and update strategy in align with rest of the industry.SOVE crystal clear format helps to analyze and monitor the strategic direction of industry more effectively.