Conventional Methods of Media Monitoring

:The manual (non-computerized) method, through which these companies produce Tracking/Monitoring reports, is as follows:

•  One day recording of transmission on VHS by VCRs and TVs
• Afterwards manual monitoring (through VHS player and TV) and preparation of queue sheet of Clients’ advertisement with the help of provided Spot Schedule
• The deployed person calculate ad airtime duration by using stop watch and prepare queue sheets
• Entry of queue sheets in MS-Excel worksheets
• Weekly/Monthly reporting (hard/soft copy)
• The urgent reporting on client request, is made at extra cost.
• The copy of spot transmission on VHS also available at cost but with a minimum delay of 3 to 4 days
• After a certain time period (i.e. more than a month or two) VHS are re-recorded by new TV transmission.