The population of TV audience radio listeners are not rapidly increasing in numbers but splitring due to an array of choices.Now Media planning has become a significant task in order to achieve optimization of media investment.
Effective Media Planning is comprised of eight basic factors which are equally divided in two sections i.e. Media Research and Media Monitoring. Click for diagram
Media Bank can provide all sorts of data, tracking and analysis related to the media industry.Our reports could help gauge:
Sales
Viewership and program-line health Competition
The ultimate aim of all reports which can be subscribed is to help the channel:
Increase the revenue Induce and retain positive growth—bench marked against industry norms. Keep track of viewership’s +ve or –ve growth All above factors will be gauged for the channel and competition.
WHERE COULD WE HELP
Three major areas where analytical reports could help channel to stay healthy: Airtime Sales
Identify prospective clients
Industry’s major advertisers
Reports related to direct air time sales include
Advertising categories which help run the business through out the year and What are peaks and cups for channels with respect to revenue influx.They dentify seasons and events that enhances revenue based on historic airings.
Viewership
Identify successful genere
Identify successful slots
Identify audience
Reports based on viewership include rating analysis for programs; what sort of programs are successful and rating analysis of viewers (i.e. Targeted Audience)
Competition
Market Share
Client base
Program line
Reports based on competition include Market Share of Competing TV Channels and Competition tracking i.e. what sort of advertising opportunities do they offer to advertisers.
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