QUESTION OF ADVERTISERS:

• How much has my competition advertised and where?
• How much advertising appears in cluttered areas?
  • My own
  • Competitors
• Does my competitor follow a specific channel pattern?
• Does my competitor follow a specific daytime pattern?
• What message my competitor deliver in the advertisement?
• Has my own brand advertising been aired properly?
• Did the channel air the complete commercial?
• Did the channel air the scrolls they promised?
• Did the channel keep my logo on screen for the promised number of seconds?
• Did the channel air program promos which I sponsored?