MediaBank Pakistan: Media Monitoring Company

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	Digital TV Log
	Digital TV Log Reporter
	Digital Print Log
	Digital Radio Log
	Deviation Reports
	Analysis Reports

	Top 25 Brands
	Top Advertizing Company
	Top 10 Categories
	Channel Comparison
	Top 25 Advertizers
	Top Advertizing Ranking
	Statistics Full Pack

WHY US

OBSOLETE METHOD:

Conventional Methods of Media Monitoring:
The manual (non-computerized) method, through which these companies produce Tracking/Monitoring reports, is as follows:

One day recording of transmission on VHS by VCRs and TVs
Afterwards manual monitoring (through VHS player and TV) and preparation of queue sheet of Clients’ advertisement with the help of provided Spot Schedule
The deployed person calculate ad airtime duration by using stop watch and prepare queue sheets
Entry of queue sheets in MS-Excel worksheets
Weekly/Monthly reporting (hard/soft copy)
The urgent reporting on client request, is made at extra cost.
The copy of spot transmission on VHS also available at cost but with a minimum delay of 3 to 4 days
After a certain time period (i.e. more than a month or two) VHS are re-recorded by new TV transmission.

We offer:

24/7 monitoring operations
Uninterrupted power and transmission receiving system
In time delivery of Reports and Videos
Preferably web-based system (browser based)
Easy to access and user-friendly reporting tools
Verifiable Data i.e. permanent basis record keeping of transmission videos

COMPARISON WITH OTHERS

FEATURES	MEDIA BANK	OTHER
Reporting	Regular updates with min 2 days lag time of all reports simultaneously.	Most of the reports are week or month based.
Medium	Web based reporting, in crystal clear user-friendly formats.	Hard copies via post. Sometime soft copies, if required urgent, via email.
Coverage	Reports which cover entire transmission round the clock. It results in capturing all the spots of every brand.	Work on the bases of clientele. Need spot schedules and other info from clients to compile reports.
Methodology	Monitoring through computerized system, with accuracy.Least human interaction which minimizes errors. Realfast process leaves minimum room for data manipulation.	Mostly manual system with associated credibility issues.
Scope of Data Accessibility	Unlimited online access to your archived data till present that enables you to strategically manage your media budgets.	Reporting on Hard copy, makes it difficult to manage and analyze data in time.
Video Archiving	24 hours transmission video record on DVD on daily basis.Lifetime availability of historic video records due to policy of “no-recycling”.	Specific Transmission video made available on request at additional cost on VHS or CD.Scarce historic video records due to recycling of tapes
Outcome	Gives you a power drive to control your current media campaign and forecast future, simultaneously.	Less control on current campaigns. Helps in future forecasting but that takes longer.