| The Digital TV Log application developed by Media Bank (Media Innovations Pvt. Ltd.) won the top prize in the Media & Entertainment category of the Asia Pacific Information and Communications Technology Awards (APICTA) 2005 in Chiang Mai, Thailand. APICTA is an international awards program aimed at increasing information and communications technology (ICT) awareness and assisting in bridging the digital divide within different communities around the Asia-Pacific. It is designed to stimulate ICT innovation and creativity, promote economic and trade relations, facilitate technology transfer, offer business matching opportunities and foster development and growth of the ICT industry among 16 member economies.For details ,visit http://www.apicta.com |
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| This year 162 products from the Asia Pacific region participated in the APICTA awards. Only 13 won the top award - Pakistan s entry was amongst them.
The Media & Entertainment category includes any software or hardware application - Multimedia, Infotainment, Immersive and interactive for Internet or Mobile delivery or any software or hardware application that provides management and technical support to the news and entertainment industry such as Television Broadcasting, Radio Broadcasting, Cinema, Live Entertainment, Publishing, Newspaper or Internet News.
This product won the award based on its uniqueness, innovation, market potential, features, value to the industry and its quality. Awards are only given to the best of the best in each category, according to Jehan Ara. It competed against multiple products from Singapore, Thailand, Hong Kong, Malaysia, Indonesia and Brunei in this category.
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Media Bank won PASHA (Pakistan Software House Association) ICT Award 2005 for best application (i.e. DIGITAL TV LOG) in Media and Entertainment Applications category.
Pakistan Software Houses Association (PASHA) was formed in the last quarter of 1992 by nine software houses. By 2003, PASHA had grown to over 200 members. Its main objective is to promote and develop the software and services industry in Pakistan and to protect the rights of its members.
The software and services industry is growing at an enormous pace in Pakistan and PASHA, along with its members, is playing an important role in making their presence felt, both nationally and internationally. For details, visit http://www.pasha.org.pk
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