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Media Bank is a project of Media innovations [Pvt.] Ltd. Launched in 2003. The objective of the services is to provide the that needed for advertisers and marketers for planning their media spread and spend, so that each rupee spent gives them due mileage. It is no longer sufficient to posses the advertisement appearance audit, as complete competitor intelligence is needed before committing the advertising spend. The imperatives of media monitoring, encompassing media consumption, clutter and activity reports, are all catered to at Media Bank.
The trained, more than 35 committed Media and IT professionals at Media Bank not only track where your advertising rupee has gone, they monitor and devise research and analysis reports backed by reliable data which enables you to take a more proactive approach in the promotion of your products and services.
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Captain S. Murtaza Askary, a retired Airline Captain has over 40 years of flying experience in leading International Airlines, opted the opportunity to invest in the vision of a young team of media and IT professionals. He has not only given the life to this project but also has made every possible effort to make it a success. As Chief Executive of the company he owns the controlling shares and mainly looks after Administration and Finance side of the business.
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